There is no doubt that today responsive web design is the best way to go. If you want to optimize your audience reach, you should a responsive design so that your website can guarantee great accessibility, availability, reliability and performance across all the major technology platforms. There is no doubt that today web users demand great ease of use and convenience. Desktops and laptops are not the only devices used to access the web today as a plethora of web-enabled devices exist today from notebooks, netbooks, tablets and smartphones to TV sets and game consoles like X-box that come with browsers.
While taking care of your business needs and targeted audience is critical to help design a website that best represents your brand online, you must ensure that your website is available and accessible to web users on all web-enabled gadgets. This is achieved through responsive web design techniques and helps to future-proof your website investments. Technology is changing fast while you want to reduce the efforts of redesigning your website frequently. It allows you not only to cut down cost over the long term but to focus more on your business strategies. You free more time in order to focus on adding fresh content on your website to attract more visitors and achieve more conversion rates.